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Megan Markle has encountered a legal obstacle in her efforts to market clothing under her new brand, As Ever, due to a trademark dispute with an already established Chinese clothing company bearing the same name. Her legal representatives had initially submitted an application to the U.S. Patent and Trademark Office (USPTO) to secure trademark rights for a variety of products, including cooking aprons, jams, dog biscuits, and a line of clothing. However, the USPTO partially rejected the request, issuing a 145-page decision citing the risk of confusion between the two trademarks. The key reason for the rejection was the close similarity in both the pronunciation and visual appearance of the two brand names, which the USPTO determined could mislead consumers.
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The Chinese clothing company at the center of the dispute is a major supplier to well-known retailers such as H&M and other fashion outlets. Because of this, the USPTO ruled that allowing Megan’s brand to market clothing under the same name would create a likelihood of consumer confusion, making it difficult to differentiate between the two brands. In response to this decision, Megan and her legal team made strategic modifications to their trademark application. In January 2024, they revised the scope of the brand by removing clothing from its list of products. This amendment allowed the As Ever trademark to gain approval, albeit for a more limited range of items.
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With her brand now officially recognized, Megan has partnered with Netflix to sell her As Ever lifestyle products through their retail platform. This collaboration aligns with the upcoming release of her highly anticipated Netflix series, With Love, Megan, which is scheduled to debut on March 4th. She took to social media to express her excitement, sharing that she was amazed they had managed to keep the project a secret for so long. In her post, she acknowledged the curiosity surrounding her business and looked forward to unveiling it alongside the release of her show.
The As Ever brand is visually represented by a logo featuring two hummingbirds in mid-flight surrounding a palm tree. However, even after overcoming the trademark challenge, the brand has found itself entangled in yet another controversy. The mayor of Port de Poener has accused the brand of incorporating elements from the town's coat of arms into its logo without authorization. This unexpected dispute has added to the scrutiny surrounding Megan’s new business venture.
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Beyond her entrepreneurial efforts, Megan’s Netflix series marks a significant milestone in her career. It is her first solo project with the streaming giant since signing a deal with them in 2020. The eight-episode series offers a blend of personal insights and lighthearted moments, including a notable scene in which Megan and actress Mindy Kaling discuss linguistic differences between American and British English. In the conversation, Megan highlights how her husband, Prince Harry, uses the British term “ladybird” instead of the American equivalent, “ladybug.” Although Prince Harry does not play a major role in the series, he makes a brief appearance in the finale during a celebratory brunch. Megan revealed that he frequently visited the set during production, often accompanied by their children, Prince Archie and Princess Lilibet.
In addition to her business and entertainment projects, Megan recently made a public appearance at the 2025 Invictus Games held in Whistler, Canada. While there, she reunited with a British family she had first met during the 2023 Düsseldorf Games. Demonstrating her ongoing support for the Invictus community, she engaged in conversations with their two young sons about their winter adventures, further solidifying her connection to the games and the people involved.
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Despite her growing list of achievements, Megan continues to be a polarizing figure, attracting both admiration and criticism. The British media and online commentators remain divided in their opinions, with some scrutinizing her every move while others celebrate her endeavors. Nevertheless, her projects, whether in business, entertainment, or philanthropy, continue to generate widespread interest, proving that she remains an influential pu
blic figure.
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